The "Bleached" Story

Story:

The Year is 2016 two high school freshman lacrosse players Joseph Alston and Dylan Keenan are invited to model for their school’s Fashion Show entitled: “Emmaus High School’s Buzz Magazine 1st Annual Fashion Show”. The two boys are slightly skeptical at first because they have never heard of Buzz Magazine but accept the offer soon enough. At the show they both had modeled for a clothing line created by a fellow student named Tom Linares. The line was titled E.L.A.T.E.D. New York which miraculously turned into a very popular and successful brand soon after the 2015-2016 school year. 

 

Quick Message

Shoutout to Tom Linares and Gabe Kozel by the way if it weren’t for you guys Blëächëd Outfittërs may not have been created, so thank you guys -Joseph and Dylan  

 

After the show was over Joseph and Dylan decided to join the club (Buzz Magazine). The year is now 2017 and the two boys find out that the second annual fashion show is coming soon and by spontaneous decision the duo decided to develop a line in the show. One day as they were preparing and designing for the show the president of the club (Lauren Hodgen) texts the two boys and asks what the name of their line should be. As Joseph and Dylan (working with bleach at the time) then decide on a name and look at each other and say “I don’t know, I guess Bleached” and Blëächëd Outfittërs was born. A couple of weeks pass and the fashion show arrives. Bleached is announced and 12 models walk the runway as Joseph and Dylan watch proudly. After the 2nd annual show was over the two (again by spontaneous choice) talk amongst each other and say “Hey, we should get paid for this”. Now it is present day and the two lacrosse players from Emmaus High School are consistently promoting, selling and networking for their growing clothing brand Blëächëd Outfittërs.

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